Western Research Park

Fireside Chat| Enterprise Sales: Landing the Big Deal

Thinking big works best when backed by a solid sales strategy.

As the saying goes, “with great risk, comes great reward” and choosing a bold sales model for your business could mean the difference between sustainable growth and falling flat.

Enterprise sales, the process of attaining large contracts involves long sales cycles, multiple decision makers and is associated with bigger risk.

Learn both the art and science of complex sales from two seasoned leaders in the field, Melissa Maloney, Director of Operations at Selectpath Benefits and Financial Inc. and James Campbell, Entrepreneur-in-Residence at TechAlliance of Southwestern Ontario. James and Melissa will explain how they have navigated extended sales cycles, mastered the necessary relationship management skills and what can be the tipping point for closing those sizable deals that can make all the difference to your venture.

Jump in to explore how enterprise sales differs from B2B, along with who and what you need in your toolbox and compile the best strategies and practices for building out your own sales process that will set you up to meet your growth targets.

Date and Time
Thursday,April 15, 2021
1:00 p.m. - 1:45 p.m.