Your Employer Brand Is a Funding Asset — Here’s Why

📅 Wednesday, September 3, 2025 | 🕙 10:00 – 10:30 AM

📍 Connector Suites, Convergence Centre (999 Collip Circle)

☕ Free to attend – includes coffee and treats from Black Walnut Bakery Cafe

Kindly RSVP here

Session Overview:
Investors don’t just look at your product and financials — they look at your team, your ability to attract talent, and your company’s reputation. A strong employer brand signals stability, clarity of vision, and growth potential. In this session, we’ll explore how employer branding can directly impact investor confidence and funding outcomes and position yourself as a top employer to candidates when you’re ready to scale.

Key Takeaways:

• How to craft your employer brand to speak to the right audience
• What your hiring strategy says to investors
• How to showcase your talent story

About the Summer Series: Smarter Strategies for Startup Growth

Presented by Western Research Parks

This free, 10-part summer series is designed to help early-stage teams in biotech, medtech, and innovation-driven sectors scale with confidence. Each 30-minute session covers a strategic growth topic — from working with Big Tech and hiring smart to building brand and securing funding.

Join us Wednesdays at 10 AM, July 9 to September 10, 2025. Register for the full journey or pick the sessions that match your goals.

🧠 Explore the full series: Click here to view all sessions

📩 Questions? Contact us here.

About the Speakers

EA Clarke (Pivot + Edge) – After growing an early-stage company and selling it I joined another start up raising nearly $14M USD as a founding exec, I was responsible for building sales and marketing—with no clue where to begin. Like most startups, our first hires came from our networks, but scaling beyond that was a struggle. With 30+ years in recruitment and firsthand experience scaling my own tech ventures, I saw just how flawed traditional hiring is. That’s why we built Pivot + Edge—to fix it.

I guide leaders through hiring and help them craft and share their story. I’ve coached countless C-level execs through growth, shaping their employer brand to attract the right candidates and build high-performing teams that scale.

Rebecca Hawman (Pivot + Edge) – I started my career in B2B marketing, where I built a strong foundation in brand strategy and storytelling. I later joined Pivot + Edge to focus on helping leaders craft and amplify their stories—creating authentic employer brands that attract the right candidates to grow their teams.

I build employer brands and recruitment marketing strategies that attract, engage, and retain top talent. From crafting candidate-facing content to telling leadership stories, I help companies stand out and hire better.

Next Session:

Session 10 – Three Mistakes That Keep the Grants Away

With Jane Ramachandran – Wednesday, September 10, 2025