Product Go-to-Market 101: Lessons from Big Tech

📅 Wednesday, July 30, 2025 | 🕙 10:00 – 10:30 AM

📍 Connector Suites, Convergence Centre (999 Collip Circle)

☕ Free to attend – includes coffee and treats from Black Walnut Bakery Cafe

Kindly RSVP here

Session Overview:
Learn how Big Tech companies approach launching, positioning, and selling new products — and how you can apply those strategies in a startup context. This session will dive into proven frameworks for achieving product-market fit, building effective customer feedback loops, and designing a go-to-market (GTM) strategy that grows with your business.

Key Takeaways:

• Discover how Big Tech builds and launches scalable products
• Learn how to apply product-market fit and feedback strategies in early-stage startups
• Design a GTM approach that evolves with your company’s growth

About the Summer Series: Smarter Strategies for Startup Growth

Presented by Western Research Parks

This free, 10-part summer series is designed to help early-stage teams in biotech, medtech, and innovation-driven sectors scale with confidence. Each 30-minute session covers a strategic growth topic — from working with Big Tech and hiring smart to building brand and securing funding.

Join us Wednesdays at 10 AM, July 9 to September 10, 2025. Register for the full journey or pick the sessions that match your goals.

🧠 Explore the full series: Click here to view all sessions

📩 Questions? Contact us here.

About the Speaker

Chris Wynder (OpenText) – Dr. Chris Wynder – Director of Marketing; Developer Programs. Chris’ decade of experience as both an IT consultant and Industry Analyst provide a unique perspective on developing solutions for customer problems. Chris has worked with companies of all sizes find the right path to success by helping them build the skills to create action plans that fit their needs.

In Chris’ first career as a scientist (Ph.D Molecular Genetics, The Rockefeller University) he saw the need for data management and process management technology to speed up clinical research and manage patient data access. This has influenced his approach to all technology problems as well as his scientific approach to GoToMarket training. In his current role, Chris focuses on developing a ecosystem of Independent Software Vendors that use OpenText technology as part of their solution. Chris and his team provide business and marketing training to OpenText partners.

You can contact Chris at crwynder@gmail.com or he blogs regularly on medium or connect with him on LinkedIn

Next Session:

Session 5 – Ready to Scale: Building a Pricing Strategy for Profitability

With Chris Wynder – Wednesday, August 6, 2025