Pitching & Media Training, Crafting Your Company’s Story

Every business has a unique story—how you tell it can unlock opportunities. Join us for an interactive pitching & media training workshop where you’ll craft your company’s narrative, build your pitching skills, and learn how to effectively engage with the media.

What You’ll Gain:

• Craft and share compelling stories
• Develop a winning written pitch
• Build confidence for media interviews and investor presentations
• Practical tools and templates to enhance your media strategy

Date & Time: February 25, 2025 | 10:00 AM – 1:00 PM
Location: Connector Suites, Convergence Centre (999 Collip Circle), Western Research Parks

Agenda:
10:00 AM – 11:30 AM: Storytelling & Media Basics
11:30 AM – 12:00 PM: Complimentary Lunch
12:00 PM – 12:45 PM: Pitching Practice
12:45 PM – 1:00 PM: Wrap-Up & Next Steps

Who Should Attend:
Spokespersons, decision-makers, and anyone looking to improve their communication strategy for media, investors, or the public.

Register here to secure your spot for Crafting your Companies Story: Workshop on Pitching & Media Training

RSVP by February 23, 2025. Spots are limited!

About the Speaker:
Kari Cuss, Communications, BioNext

Kari is a public affairs and communications expert serving over 25 years in pivotal roles across the health and seniors, public and private sectors in Canada.

A trusted advisor to senior leaders, and one herself, Kari’s time at the Ontario Retirement Communities Association, Ontario Medical Association, Ontario Dental Association, in government and subsequent roles ensure a finely honed mastery of skills such as:

• issues management,
• communications,
• media relations,
• stakeholder relations,
• government relations and
• association governance.

Kari has an undergraduate degree in History and Politics from Mount Allison University (Go Mounties!) and a Master of Arts in Journalism from Western University (Go Mustangs!) A lifelong learner, Kari received a fellowship to attend Harvard’s T.H. Chan School of Public Health to study Applied Risk Communication for the 20th Century and attended the Harvard Kennedy School to study the Application of Behavioural Insights to the Design of Public Policy. Additionally, Kari has rounded out her skillset by participating in the Rotman School of Management’s ICD Not-For-Profit Governance Essentials Program.

Kari is the Founder of Cuss & Company Consulting and is a strategic partner of the Barnes Management Group.

When time permits, Kari enjoys contributing to the community as a part-time professor at the University of Guelph-Humber, a volunteer basketball coach, and a political campaigner.

About the Co-Hosts:

Western Research Parks: Western Research Parks is a dynamic innovation hub bridging the gap between research and industry, offering cutting-edge labs, coworking spaces, and flexible office rentals. Businesses benefit from access to Western University’s research expertise, a diverse talent pool, and a thriving ecosystem of entrepreneurs and established companies.

BioNext: A MedTech incubator dedicated to accelerating the translation of early-stage ideas into commercial innovations. BioNext supports entrepreneurs with access to infrastructure and a network of facilities for prototype manufacturing, testing, validation, and preclinical and clinical development services.

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